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  • Batch Start Date
    Feb. 6, 2023
  • Number of Students
    15 Seats
  • Learning format
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Real World Business

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Immense Domain Exposure

learn how ai can be applied across business functions such as Digital Marketing

Express Diploma in Digital Marketing

You can create mobile apps using React Native using only JavaScript. It utilizes the same concept as React and enables you to build a robust mobile user interface using declarative components. Instead of creating a mobile web app, an HTML5 app, or a hybrid app with React Native, you create a true mobile app that is identical to an Objective-C or Java-built program. The essential UI building components used by conventional iOS and Android apps are also used by React Native. You just combine those components using JavaScript and React.

Key Features
  • 180 hours of training with an instructor
  • Much practice with current features
  • Advance from basic to intermediate Knowledge of Digital Marketing course
  • Learn by doing and go through the entire development cycle
Tools Covered
Express Diploma Course Advantage

With phase-end and capstone projects based on actual business scenarios, Dursikshya's DevOps Course offers intensive hands-on instruction in Digital marketing capabilities.


Express Diploma in Digital Marketing Pathway

  • Basic Principles of Digital Marketing
  • Customer Lifecycle Lesson
  • Technology in Marketing Lesson
  • The Future of Digital Marketing

  • An overview of SEO
  • Page-level optimization
  • Link building and off-site optimization
  • Repetitive Content Research on keywords and market competition
  • designing and building
  • Regional SEO
  • The State of SEO Changes
  • Including SEO in Other Fields of Study
  • sophisticated kind of SEO

  • Introduction
  • Introduction to Pay-Per-Click
  • Search Psychology
  • Keyword Targeting and Search Ads
  • Using Display Networks to Expand Reach
  • Reaching Target Audiences
  • The Buying Funnel
  • Setting and Measuring Marketing Goals
  • How PPC Fits Into the Digital Strategy
  • Tracking and Reporting
  • Introduction to Audience Types
  • Data Segmentation and List Creation
  • Reaching Customers by Using Audience Lists
  • Introduction to the Display Network
  • Display Targeting Options
  • Formats for Display Ads
  • Setting and Measuring Goals
  • Attribution and Bidding
  • Testing and Reporting
  • Ad Group Structure
  • Campaign Management
  • Working with Multiple Accounts
  • Quality Score Overview
  • Working with Quality Score
  • Pivot tables and Quality Score Diagnosis
  • Setting Up Your PPC Strategy
  • Registering for an Account
  • Managing Your Account
  • Video and Shopping Campaigns
  • Automation and Other Tools

Course Outline: Advanced Pay Per Click

  • Search Psychology
  • Purchasing a Funnel
  • Understanding Keyword Organization
  • Types of Keyword
  • Match Managing Search Terms and Negative Keywords
  • Studying keywords
  • Making Powerful Ads
  • Advanced Ad Features
  • Ad Testing
  • Ad extensions
  • Budget, Types of Campaigns, and Reach
  • Targeting by Location and Language

  • Introduction to Social Media
  • Planning and Strategy for Social Media
  • Management of social media channels
  • Tools for managing social media
  • Social media measurement and reporting are covered
  • Social Media Marketing
  • Introduction to Social Media
  • Building a Sustainable Socia Media Strategy
  • Converged Social Media
  • Content marketing in the age of social media
  • Visual Social Media
  • Understanding and Promoting Social Sharing
  • The Role of Storytelling in Your Social Narrative
  • Online Reputation Management and Influencer Marketing
  • Selling on Social Media
  • Measuring Social Media

Course Outline: Web analytics

  • Introduction to Digital Analytics 
  • Organizational Maturity
  • Building Blocks 
  • Manage rial Perspectives on Digital Analytics 
  • Key Performance Indicators
  • segmentation
  • The Analysis Process 
  • Marketing Management
  • Testing and Experimentation
  • Dashboards and Reports
  • The Digital Analytics Stack


Course Outline: Advance Web analytics

  • Introduction to Digital Analytics
  • Building Blocks
  • Digital Analytics Foundations
  • A business perspective
  • Lean Six Sigma Methodology
  • Basics of Data Analysis
  • Providing Insights from an Analysis Perspective
  • Enabling Capabilities
  • Analytics Management
  • The Public Acquisition

  • How to Use eWOM in Marketing Decisions
  • Preprocessing Text Data
  • Part 1 of the Text Data Analysis
  • next Data Analysis
  • Analysis of networks

Develop your content marketing expertise. With the help of this Advanced Content Marketing Certification course, learn how to plan and execute many areas of content marketing strategies to produce stunning content more quickly and effectively.

Learn all there is to know about leveraging mobile for marketing communications. Through this mobile marketing course, you may become a mobile marketer who is prepared for the industry by mastering the art of mobile advertising, responsive designs, and integrated social media marketing.