• Basic Principles of Digital Marketing
• Customer Lifecycle Lesson
• Technology in Marketing Lesson
• The Future of Digital Marketing

• An overview of SEO
• Page-level optimization
• Link building and off-site optimization
• Repetitive Content Research on keywords and market competition
• designing and building
• Regional SEO
• The State of SEO Changes
• Including SEO in Other Fields of Study
• sophisticated kind of SEO

• Introduction
• Introduction to Pay-Per-Click
• Search Psychology
• Keyword Targeting and Search Ads
• Using Display Networks to Expand Reach
• Reaching Target Audiences
• The Buying Funnel
• Setting and Measuring Marketing Goals
• How PPC Fits Into the Digital Strategy
• Tracking and Reporting
• Introduction to Audience Types
• Data Segmentation and List Creation
• Reaching Customers by Using Audience Lists
• Introduction to the Display Network
• Display Targeting Options
• Formats for Display Ads
• Setting and Measuring Goals
• Attribution and Bidding
• Testing and Reporting
• Ad Group Structure
• Campaign Management
• Working with Multiple Accounts
• Quality Score Overview
• Working with Quality Score
• Pivot tables and Quality Score Diagnosis
• Setting Up Your PPC Strategy
• Registering for an Account
• Managing Your Account
• Video and Shopping Campaigns
• Automation and Other Tools

Course Outline: Advanced Pay Per Click

• Search Psychology
• Purchasing a Funnel
• Understanding Keyword Organization
• Types of Keyword
• Match Managing Search Terms and Negative Keywords
• Studying keywords
• Making Powerful Ads
• Advanced Ad Features
• Ad Testing
• Ad extensions
• Budget, Types of Campaigns, and Reach
• Targeting by Location and Language

• Introduction to Social Media
• Planning and Strategy for Social Media
• Management of social media channels
• Tools for managing social media
• Social media measurement and reporting are covered
• Social Media Marketing
• Introduction to Social Media
• Building a Sustainable Socia Media Strategy
• Converged Social Media
• Content marketing in the age of social media
• Visual Social Media
• Understanding and Promoting Social Sharing
• The Role of Storytelling in Your Social Narrative
• Online Reputation Management and Influencer Marketing
• Selling on Social Media
• Measuring Social Media

Course Outline: Web analytics

• Introduction to Digital Analytics 
• Organizational Maturity
• Building Blocks 
• Manage rial Perspectives on Digital Analytics 
• Key Performance Indicators
• segmentation
• The Analysis Process 
• Marketing Management
• Testing and Experimentation
• Dashboards and Reports
• The Digital Analytics Stack

Course Outline: Advance Web analytics

• Introduction to Digital Analytics
• Building Blocks
• Digital Analytics Foundations
• A business perspective
• Lean Six Sigma Methodology
• Basics of Data Analysis
• Providing Insights from an Analysis Perspective
• Enabling Capabilities
• Analytics Management
• The Public Acquisition

• How to Use eWOM in Marketing Decisions
• Preprocessing Text Data
• Part 1 of the Text Data Analysis
• next Data Analysis
• Analysis of networks

Develop your content marketing expertise. With the help of this Advanced Content Marketing Certification course, learn how to plan and execute many areas of content marketing strategies to produce stunning content more quickly and effectively.

Learn all there is to know about leveraging mobile for marketing communications. Through this mobile marketing course, you may become a mobile marketer who is prepared for the industry by mastering the art of mobile advertising, responsive designs, and integrated social media marketing.